Last month, Facebook announced a major overhaul of its news feed algorithm to prioritise what friends and family share, while reducing the amount of non-advertising content from publishers and brands. And with Facebook’s video and photo experience it is a platform they want to be on to keep up with the social lives of their kids and grandchildren.” “One is that older people tend to be late to the internet party, but adoption tends to find its way through the demographics eventually. “There are a couple of factors at play here,” says Richard Broughton, an analyst at Ampere. There will be 6.4 million 55- to 65-year-old-plus regular Facebook users this year, the biggest demographic save for 16- to 34-year-olds.
The largest growth will be among older users, with 500,000 new over-55s expected to join Facebook this year. The report reveals that as Facebook has grown older – the once spring chicken of the internet celebrated its 14th birthday earlier this month – so too has its user base, along with its popularity among older people. There are now some early signs that younger social network users are being swayed by Snapchat.”įisher says that in the last three years Snapchat has more than doubled its take-up rate among UK users of social networking sites and apps to 43%.
However, leading the charge for younger audiences is Snapchat. Until now it has been able to rely on platform shifters being hoovered up by Instagram. “This latest forecast indicates that it is more than just a theory. “Facebook has a teen problem,” says Bill Fisher, UK senior analyst at eMarketer.
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